What are pricing trends in the IT industry?

What are pricing trends in the industry?

The IT industry can be very expensive when it comes to pricing their product. Things such as computer programs like Microsoft Office, or Final Cut Express for Macs can cost up to 200 dollars and even more but many people buy it because it is essential for their computers. Microsoft Office is the primary program that you have to install on your computer device in order to be able to view, write and edit papers or documents and, since in today’s society everything is done by computer, Microsoft Office became a need in our everyday’s lives.

One of the biggest issues with PC is viruses. These viruses may permanently harm your computer and can be easily taken. Because of this, Microsoft and other companies came up with antivirus programs, which allow you to protect your computer against any type of virus. The price for these programs may vary from 30 to 50 dollars per year while other companies such as AVG offers a free ($0) version of their anti-virus software. In this case, the pricing for the IT industry are low.

Overall, the prices of the IT industry tend to be high. While most websites such as Google or twitter are free to join, their software like Microsoft Office or antivirus programs can be kind of expensive. I personally think that most of their profit does not come only from advertising but it also come from their computer programs or applications.

Data Security and how differentiating in the field of IT.

           

In my informational interview I spoke with software engineer and CEO of GTTB (Go to the Beach Co.) Uzi Yair who runs a data leakage prevention company that sells firewalls and other leakage prevention software to large corporations, banks, and industry firms.  Uzi spoke as an expert in the IT industry, having run several successful Silicon Valley start ups. He said, the best thing for a software company is to be the best and the cheapest, and that is what I am. GTTB Co. was awarded several awards by Network World, and Frost & Sullivan. Uzi’s entrepreneurial spirit is correct, in the world of IT, price and quality matter.  However, these are not the only factors in a company’s ability to differentiate themselves from the other software security, development, and other sub-industries of IT.

            Innovation in production is key, not to the public or consumer directly, but to how a corporation runs. For instance, a company, epically Software Company, who runs one system over and over will lose, there is no innovation in production of software. However, a company that invests in its production is able to hold customers and have great customer satisfaction. GTTB has won multiple innovation awards for different software developments. These developments have ultimately paid off; GTTB is selling software to major banks and corporations across the U.S.

http://www.gtbtechnologies.com/

Moving Towards Wireless Broadband

Since about the early 2000s consumers in the information technology (IT) industry have been moving towards wireless technology with higher-speed internet connection, and video game systems with computer-like hardware technology and capabilities (Evans). Because consumers are looking for such products, companies in the IT industry must keep up with this trend. Companies like International Business Machines Corp. (IBM) and Google are moving towards keeping up consumer demands.

IBM has introduced a new wireless broadband product to expand their horizons. IBM Mobility and Wireless Services has the ability to rapidly deploy reliable and secure mobility infrastructures, reduce network maintenance and communications costs, gain a high-speed communications system that is extensible to mobile workers, boost productivity of field sales, public service and customer support professionals, and improve overall organizational responsiveness to gain competitive advantage (“Mobility and Wireless Service”).

Google announced that it would enter the wireless world in late 2007. Google entered the wireless world with companies to ensure that their products, or applications, were easily accessible to the consumer. Google’s software is offered freely under “open source” licensing terms, meaning that handset manufacturers will be able to use it at no cost and be free to add new features to differentiate their products (Helft). Google’s phone software is called Android, today it is a competing smartphone product with Apple’s Iphone.

Works Cited

Evans, John. "Interview with John Evans." Telephone interview. 2 Mar. 2011.

Helft, Miguel, and John Markoff. "Google Enters Wireless World." The New York Times. 5 Nov. 2007. Web. 20 Mar. 2011.

"Mobility and Wireless Service." International Business Machines Corp. Web. 20 Mar. 2011. .

How do companies in this industry differentiate themselves from one another?

· How do companies in this industry differentiate themselves from one another?

Now a days, businesses should do some differentiations to success and to survive with the competition with the other companies.

Some business in regard of their stand out, try to be the fastest or the first to figure out costumer needs and wants, and promote them to the consumers. for instance : iPhone invented its 3G phone with a high number of accessories and promoted it to the market and satisfied what costumers will need in future.

Other example of differentiation is taking a service, “IT services, business consulting, legal consultation, etc. To the potential client, most of the major players look the same. All offer the main table stake services and do little to truly differentiate themselves from their competitors” ("How to differentiate," 2008).

http://hubpages.com/hub/How_to_differentiate_your_business