Last Thursday the most widely used search engine, Google, announced that they had changed the algorithm that renders searches and processes results. Basically, they changed which websites show up. The change was based on the notion that spammers were luring web traffic to “small content pages loaded with advertisements.” The system has been cracked. Google recreated an algorithm that removes low quality WebPages from its top searches. Ultimately Google hopes to take down this Internet jungle and provide better higher quality search results for Google users. However, recent speculation by both U.S and European governments has led multiple investigations into the new algorithm, cautious of possible “anticompetitive behavior.”
This seems great; we all know the mess of searching Google for a piece of information and coming up with hundreds of insignificant results. Hopefully this new formula will allow easier navigation of the Internet jungle that we face every day. It is possible though that the new formula is anticompetitive, for years Google has shared profits with spammers who loaded WebPages with Google sponsored advertisements. A change in the formula will cut down in overall revenue. In doing so, Google has to either make a sacrifice for higher quality of product to its consumer or offset the cost in some other way. Hopefully it’s not by providing those same spammers with means to profit. I do have bright hopes for this new formula, after all, consumers are positively effected by it.
http://online.wsj.com/article/SB10001424052748704150604576166390281747136.html?mod=WSJ_Tech_LEADTop
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