Revenue growth fundamentally begins with innovation within an industry. The transportation industry flourished after Eisenhower began the Interstate Highway system, the telecommunications industry expanded tremendously after intercontinental telephone services were standardized. In both these occasions the revenue grew dramatically very quickly.
The IT industry is an industry craving innovation. We all remember the release of the iphone and its motto “this changes everything,” and it did. Just about a year ago, when Apple announced the iPhone 4, the stock soared. Lines were out the doors of every apple store—even with preorders. Other companies caught up to speed with the release of the iphone and released their own smart phone. This happened again with the release of the iPad. I can count about 10 tablet computers circulating in the consumer market. People buy innovation and creativity. In the IT industry, this is all that you need to drive up revenue.
http://techcrunch.com/2007/01/09/apple-announces-iphone-stock-soars/
You touched very briefly on competition here. Competition has probably the biggest role in revenue growth because consumers are always looking for the next best thing, but also for the best quality and cheapest price.
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